Date Posted:19 October 2014 

tokidoki means “sometimes” in Japanese and is a company based in the USA with it's headquarteres in Los Angeles, California. tokidoki was founded in 2003 by designer Simone Legno and his partners Pooneh Mohajer and Ivan Arnold. tokidoki have created dozens of product lines featuring the stunning artwork of Simone Legno.  These innovative lines include apparel, handbags, cosmetics, accessories, toys, stationary and more. tokidoki has built a worldwide fan base with its fun and adorable characters featured in detailed larger than life designs.


The brand’s international popularity has fuelled high-profile collaborations with MLBMarvel, Barbie, Xbox, Karl Lagerfeld, LeSportsac, Hello Kitty, Ju-Ju-Be,  London Sole, Japan LANew Era,  Fujitsu, Levi's, Smashbox Cosmetics, GrooveT-mobile, Fornarina, Skullcandy, Medicom Toy, apm, Dim Mak, K11 and Onitsuka Tiger.



tokidoki distributes its products to Nordstrom, Macys, Fred Segal, Karmaloop and approximately 1000 boutiques in more than 60 countries worldwide. tokidoki retail stores can be found in Los Angeles, Santa Monica and Milan, Italy.

Juicy Rainbow in Australia also stocks selected tokidoki products including the full of life tokidoki x Ju-Ju-Be collection and novelty items such as the ever so popular Frenzies, Buffet Key Chains, Unicorno Stationery and adorable tokidoki Plush Characters.

Keep checking our Blog for more updates on what tokidoki are up to and if you have a few minutes check out our Blog posts on spectacular tokdioki Cakes and tokdioki Tattoos!



Check out this video for more insight on what inspires tokidoki’s Simone Legno.






Comments (1)

Oct20 That is one

13 February 2016
Oct20 That is one stylishly dresesd Barbie Doll. I like the idea because not all little girls are the perfect blonde princess, some are different, some are funky, some want pink hair, so let them have a doll to suit their wants as well. I personally would love a doll like this (if I were a couple years younger obviously) Parents who will be worried about the influence this Barbie will have on their kids must teach their kids to not be so easily influenced

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