Date Posted:18 October 2014 

Ju-Ju-Be is best known for their colourful, functional and very well organised bags! Whilst Ju-Ju-Be first became famous for 'nappy bags' the brand has now grown well beyond just the baby years. Fans of the Ju-Ju-Be brand include women looking for a stylish overnight bag such as the Be Prepared or a classy hand bag like the Legacy  Collections HoboBe purse. Ju-Ju-Be has a travel range which includes funky super lightweight bags to take on holidays such as the Super Star, Starlet and the Super Be which is the perfect beach or picnic bag! There's even an organised and functional school bag for kids called the Be Right Back and an ultralight backpack for pre-school aged children called the Mini Be. The versatility of the B.F.F still remains a favourite for mothers and the Be Light is an every day grab and go bag for all ages!



The Ju-Ju-Be brand was launched on September 23rd of 2005 by Joe and Kristen and the American based company quickly found themselves with a very passionate and loyal Ju-Ju-Be customer base world wide!

The Paparazi have snapped plenty of pics of Celebrities Rocking Ju-Ju-Be such as Twilight actress Tracey Heggins pictured here carrying a tokidoki x Ju-Ju-Be HoboBe. Another popular celebrity choice is the Ju-Ju-Be Be Quick Clutch. The Be Quick comes in so many different prints they really are the perfect accessory for any occasion!

Ju-Ju-Be has also made an appearance in many TV shows like Modern Family, Trophy Wife, Bun Heads, Up All Night, Community and Chuck. Ju-Ju-Be bags have even been spotted in several movies including on the arm of Bradley Cooper in Hangover II.

The growth of the Ju-Ju-Be company has truly been astounding and is now the nappy bag of choice for dozens of celebrity parents including Brittany Spears and Tori Spelling.



With growth came opportunity for Ju-Ju-Be to team up with other amazing brands to create some of Ju-Ju-Be's best selling lines!  In 2012 the first tokidoki x Ju-Ju-Be print was released and the collaboration was the start of something which would become a world wide phenomenon!  Limited edition prints and simply mind blowing art work on the same exceptional bag styles that everyone knows and loves created a winning combination that's impossible to resist!




More recently in 2014 Ju-Ju-be partnered with Sanrio and the first Ju-Ju-Be for Hello Kitty range was released.  Again with the same winning formula another successful collaboration was born.


Juicy Rainbow is thrilled to be bringing all of these amazing Ju-Ju-Be lines to our loyal Australian customers and can't wait to see what adventures Ju-Ju-Be take us on in the future!  Check out the Ju-Ju-Be range in store today!  For other fun facts about Ju-Ju-Be checkout their Ju-Ju-Beology and  take a tour of their Legacy Lounge at the 2014 ABC Trade Show in Las Vegas!!! 




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